Brand identity and brand book
We design brand identities that make you recognizable on your website, packaging, socials and signage. Two formats: a quick starter kit to get going, and a full identity with research and a brand book for a company that’s growing.
01
Starter kit: everything you need to launch
A logo, colors, typefaces and up to five applications: a business card, a social template, letterhead, signage or whatever you need. Enough to launch and look consistent everywhere. Up to five business days.
01
Logo
The mark people know you by, in versions for any background.
02
Colors and type
A palette and a type pairing that hold the style everywhere.
03
Applications
Up to five applications in your style, from business cards to signage.
02
Full identity and brand book: a system that lasts
Market and competitor research, several concepts, a system of elements and a brand book with rules any designer or vendor can follow. Two to three weeks, in stages with sign-offs.
01
Research
The market, competitors and what sets you apart.
02
Concepts
Several distinct style directions to choose from.
03
Brand book
Rules any vendor can follow to work with your brand.
03
An identity lives when someone keeps it up
A brand book is easy to break on the very first ad. On a membership, for one monthly price, we make posts, banners, decks and packaging in your style, and an art director keeps everything in one system. Members get a full identity at a discount.
01
A steady flow
Posts, banners, decks and packaging in your style.
02
Art director
Reviews every task before delivery so the style holds.
03
Every week
The brand shows up in one style, week after week.
One-off or on a membership
One-off
One task from the catalog. Final price, two rounds of revisions.
- Brand starter kit · up to 5 business daysLogo, colors, typefaces and up to 5 applications₽200K
- Full brand identity · 2–3 weeks, in stagesResearch, concepts, system and guidelinesfrom ₽400K
- Logo in 2 days · up to 2 business days3 logo options in 2 business days, then 2 rounds of revisions on the one you pick. Light and dark versions, SVG, PDF and PNG₽79K
- Packaging or label design · up to 5 business daysOne package or label design, print-ready file₽150K
On a membership
A month of work across the whole track for one price. A producer runs your tasks, and an art director reviews each one before delivery.
from ₽210K a month
What a month can look like
- 5 quick tasks: posts, banners, a key visual
- 2 week-long tasks: a landing page and campaign visuals
Ordered one by one, this would cost ₽530K