AdidasCG2022

Adidas OZ World

CG production and photogrammetry for a digital campaign in Russia and the CIS

A digital world for the OZ sneaker line: a neon grid for ground, night cliffs and Earth orbit for a studio. Every pair was scanned with photogrammetry, so in any scene it stays true to itself, down to the real texture of the suede, mesh and foam.

01

The OZ world

Sneakers hover above a digital landscape where the grid breathes like terrain. Glowing spheres, portals and purple waves set the rhythm, while the camera stays close on the pair so the materials and the shape of the sole come through.

02

Photogrammetry

Each pair was built from a series of photos into an accurate 3D model with real textures. The scan can go anywhere — a night cliff, a neon valley, Earth orbit — and the scene’s light falls on it just as it would on a real shoe.

Adidas OZ World, photogrammetry, still 1
Adidas OZ World, photogrammetry, still 2
Adidas OZ World, photogrammetry, still 3
Adidas OZ World, photogrammetry, still 4
Adidas OZ World, photogrammetry, still 5
Adidas OZ World, photogrammetry, still 6
Adidas OZ World, photogrammetry, still 7
Adidas OZ World, photogrammetry, still 8
Adidas OZ World, photogrammetry, still 9
Adidas OZ World, photogrammetry, still 10

03

Films for social media

The same scenes were cut into vertical films: a pair lifts off a rock and flies into the neon world. Horizontal 4K versions for the website and digital placements.