A digital sneaker lab
CG production: 3D, lighting and animation
A series of CG films for MundoSneakers: twenty iconic pairs, each with a scene of its own. Common pairs rise from under a glass dome in a dark lab; a robot arm carries the rare ones out into worlds of their own. Short 4:5 films for social, plus one film of the whole lab.
01
The lab
The centerpiece of the series. Robot arms hold the pairs above a podium bearing the MundoSneaker logo while the camera glides down the row and into close-ups of soles, stitching and materials. The film opened a collector’s presentation of the rare pairs at Digital Fashion Week São Paulo 2023.
Twenty pairs, two tiers
Commons rise from under the dome in the lab; Rares get a world of their own. Pick a pair to watch its film.