End-to-end CG production for ORIS
Since summer 2025, we’ve been running CG production for launches at the Swiss watchmaker. Everything below is published on oris.ch.
Models
8 models, 28 variants: renders, campaign stills and films
The work starts before the watch goes into production: from engineering drawings we rebuild 3D models of cases, dials, hands, bracelets and straps, do the look development of materials, set up the light and deliver product renders, campaign stills and CG films.
From blueprint to showcase
When a new Oris model lands on our desk, the watch itself doesn’t exist yet. There are engineering drawings, material samples and a launch date. By that date, the watch has to look as convincing on screen as it does on the wrist.
Blueprint
We build the model down to the smallest detail: the case, dial, hands, bracelet links, the engraving on the caseback. Whether the viewer believes the shot depends on that precision.
Scene
We tune materials and light so that steel, bronze, mother-of-pearl and suede behave like the real thing. Product renders, campaign stills and films all come out of one scene.
Launch
By the announcement, the visuals are complete. A new dial color or a limited edition drops into the same scene, no new shoot required.
We bring the same approach to any object where every detail counts.
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