AI production
Films, commercials, characters and social content
We make ads and content with generative AI at the level of a live-action production. Our team owns the script, storyboard, light and edit; the models work inside the process, not instead of it. Our work and tools are below.
01
NICHE: a two-minute film made without a camera
Our intro piece for the Higgsfield AI team, fully generated: the characters, the locations, the props and every single frame. Cinematic images, characters that stay the same from shot to shot, and real direction instead of lucky generations.
The film shows our whole process: how we lock the characters and the world before any video, hold the geography of a scene and build the rhythm in the edit. We run the same process for brands.
02
Detsky Mir: live actors in AI worlds
The actors were shot on a blue screen, and every world around them — a crystal road, a volcano, a lab — was created with AI. Together with ZHEESHEE studio we ran AI supervision and built the environment for every shot: live plate and generated world in one frame, sharing the same light and camera move.
03
Magnit Delivery: a blockbuster for TV
One of the first fully AI-made spots on Russian TV: a courier rides a friendly dragon over 19th-century St. Petersburg. Custom LoRAs for the characters, the branded bag built in 3D, more than four hundred generated shots and broadcast-quality images in three weeks. A PORTAL studio project, AI production by ZDES Digital.
04
Miratorg: AI inside a commercial production
For Miratorg’s spot we created the chest scene with AI and cut it in alongside the live footage. That’s how generation works inside a classic production: it covers scenes that would be costly or slow to shoot while keeping the film’s light and style consistent.
05
ORIS: a watch film made with AI
Macro mechanics, metal, glass and a leather strap — the whole film is made with AI. We know ORIS down to the details: since summer 2025 we’ve run the brand’s CG production, rebuilding watches, dials and bracelets in 3D from engineering drawings before they went into production. That knowledge of materials and light keeps the AI images at the level of a premium product shoot.
06
OBJ+: a lamp at home
A product film for OBJ+, our own objects brand: ribbed glass, warm light and the room the lamp lives in. No studio and no tabletop shoot, yet the shape and materials stay accurate in every frame. Built for product launches, marketplace listings and social ads.
07
Sber: a payment terminal
A product film for a smart payment terminal: metal, screen glass and the payment interface in a graphic studio space. The camera flies around the device like a flagship gadget ad, and AI delivers the angles a tabletop shoot would need a motion-control rig for.
09
AI influencers for your brand
Your own media character instead of a creator hunt: the face never changes from clip to clip, there’s no shoot schedule, and the feed runs in series built around your brand’s goals. Our five characters already have lives of their own, each with her own look and feed.
We build a character for your brand from scratch: personality, wardrobe, world and a series of clips with your product.
10
Storyboard Generator
Our tool takes a film from brief to video: script, moodboard, storyboard, scenes and video. On our test film “AI Is Already Here” the whole generation took 40 minutes, with people only giving the inputs. Clients see the storyboard and the frames before any video is made. Switch between the stages: sketch, still, video.
11
HODLer for TON: a model trained for one character
January–March 2025. TON’s crypto media needed a steady stream of drawn content with a meme character whose face and helmet stay identical in every image. Back then a character like that wouldn’t hold without its own model: we hand-drew a 100+ variation dataset, ran eight training cycles down to under 5% error, then built a playground for the designers and an AI agent that illustrates Telegram posts by itself.
Today similar tasks are often handled with references, no training needed. We train a custom model where references fall short: a strict character, a complex brand style or a high volume of content.
What this means for your brand
We run production and generative AI as one process, from the idea and storyboard to the edit and sound. You sign off on the character, the product and the world early, and you see the frames before any video is made. The images hold up like a real shoot, while timelines and budgets come in below traditional production.
A brand film, a character series, a product spot or a steady stream of social content — tell us what you need, and we’ll propose an approach.
08
AI Socials: content for the feed
Vertical films for feeds and stories: Moscow at New Year, Adidas in the city and Love Generation. A short format where AI delivers scale and spectacle that would need a budget of its own on a real shoot.